The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The-Matchmakers-The-New-Economics.pdf
ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download ebook for free pdf The Matchmakers: The New Economics of Multisided Platforms (English Edition) iBook 9781633691728 by David S. Evans, Richard Schmalensee

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

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New to this second edition, the two-sided market discussion provides useful insight into the . The Matchmakers: The New Economics of Multisided Platforms . Multi-sided reading - Enlightenment Economics
Evans has a new book out with Richard Schmalensee, The Matchmakers: TheNew Economics of Multisided Platforms, due out in May. Multisided Media Markets: Applying the Theory of Multisided
draws attention to the new perspectives and insights the theory provides but Keywords: media economics, two-sided markets, multisided platforms, compe- .. 4 Depending on the market we are talking about the measures matchmaking,   Main Page | The Enlightened Economist - Enlightenment Economics
This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May. Customized B2B Software Platform Solutions
Pricing is one of the least understood areas for B2B multi-sided platforms. Supply Chain Automation; Matchmaking; Credentialing I bring to bear the latest findings in two-sided markets and behavioral economics. I help VC and PE firms new to B2B, with limited multi-sided platform experience, or with limited resources,  The Online Advertising Industry - Market Platform Dynamics
multi-sided platforms (also known as two-sided markets) that . same time, neweconomic structures are emerging and business . These features can make online advertising a more efficient matchmaking vehicle for. Two-Sided Markets, Two-Sided Networks The Yin-Yang of
A two-sided market is an economic platform having two distinct user groups . But by contrast, multi-sided platforms, especially those in new 

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